Privacy policy

Last updated: 31 October 2026

This policy explains what information boooooop.io ("we", "us") collects when you use the site, why we collect it, who we share it with, and the choices you have. boooooop.io is run by Quest Lab LTD based in the United Kingdom, which is the controller of your personal information. If you have any questions, email studio@questlab.co.uk.

Information we collect

When you play without an account. You can play every arcade game without signing up. As a guest, your scores aren't posted to leaderboards and we don't ask for any personal details.

When you create an account. Accounts are provided through Google's Firebase Authentication. You can sign in with Google, with Apple, or with a link sent to your email address. Depending on the method, we receive your email address and an account identifier from Google or Apple. We don't receive your password.

Your player profile. The player name you choose, your scores, the games you've played, achievements, crowns, BOOP coins, your avatar and room, your favourites and likes, poll votes and saved game progress. Your player name, scores, avatar and room are shown publicly on the site.

Things you send us. Games you upload, descriptions you give the Game Maker, suggestions, reports and emails. Text you write in the Game Maker is sent to Anthropic, which provides the AI model that builds your game.

How the site is used. Our own analytics record which pages are viewed, how long for, which buttons are pressed, which games are opened and how runs go, the type of device, and the website that referred you. They use a random visitor ID kept in your browser's local storage. They don't record names, IP addresses or anything inside games, and don't use cookies.

Technical information. Like every website, our hosting provider receives your IP address and browser details when your device connects, and keeps them briefly in server logs for security and to fix faults.

Advertising

We use Google AdSense to show adverts, which keep the games free.

Third-party vendors, including Google, use cookies to serve ads based on your previous visits to this website and other websites.
Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the internet.
You can opt out of personalised advertising by visiting Google's Ads Settings. You can also opt out of some third-party vendors' use of cookies for personalised advertising at www.aboutads.info.
Visitors in the UK, the European Economic Area and Switzerland are asked for their consent before personalised ads or advertising cookies are used, through Google's consent message. You can change your choice at any time from the privacy link that appears with the message.

Cookies and local storage

The site stores some information in your browser so it works properly: your player name and sign-in session, your settings, favourites and saved game progress, an offline copy of the arcade so it loads quickly, and the analytics visitor ID described above. These are strictly necessary for the site or are only used by us. Google AdSense and its partners may set advertising cookies as described above, subject to your consent where required. You can clear all of this at any time in your browser's settings, or by visiting boooooop.io/?reset.

How we use your information

To run the arcade: your account, scores, leaderboards, multiplayer, rooms, coins and saved progress.
To keep the site safe and fair: checking for cheating, moderating names and uploaded games, and preventing abuse.
To improve the site: understanding which games are played and enjoyed, and fixing problems.
To show adverts that help pay for the site.
To reply when you contact us, and to send sign-in links you ask for.

Our legal bases under UK data protection law are: performing our agreement with you to provide the service; our legitimate interests in running, securing and improving the site; your consent, for personalised advertising and advertising cookies; and legal obligations where they apply.

Who we share information with

We don't sell your personal information. We use these service providers to run the site:

Netlify hosts the website and stores game, player and score data.
Google provides sign-in (Firebase Authentication), stores analytics (Firebase), and serves adverts (AdSense).
Apple provides "Sign in with Apple", if you use it.
Cloudflare runs the multiplayer game rooms.
Resend sends sign-in emails.
Anthropic provides the AI model behind the Game Maker.

Some of these providers process data outside the UK, including in the United States. Where they do, the transfer is protected by the safeguards UK law requires, such as the UK International Data Transfer Addendum or the UK–US data bridge.

We may also share information if the law requires it, or to protect the safety of our players or the public.

How long we keep it

We keep your account and player profile while your account exists. If you ask us to delete your account, we delete your player profile and the account information we hold. Analytics are kept in summarised form, and raw events are deleted once each day is summarised. Server logs are kept for a short time by our hosting provider.

Your rights

Under UK data protection law you have the right to access the information we hold about you, to have it corrected or deleted, to object to or restrict how we use it, to data portability, and to withdraw consent at any time. To use any of these rights, email studio@questlab.co.uk. If you're unhappy with how we handle your information, you can complain to the UK Information Commissioner's Office at ico.org.uk.

Children

The arcade's games are designed to be family-friendly and can be played without an account. Players under 13 should ask a parent or guardian before creating an account. If you believe a child under 13 has given us personal information without a parent's permission, contact us and we'll delete it.

Changes to this policy

If we change this policy, we'll update the date at the top of this page, and for significant changes we'll let players know on the site.